Discover the origins
Α challenge for coffee suppliers like Taresso, within their partner network, is ensuring that customers are aware of the full range of available coffee varieties.
To address this gap, we created the campaign "Ask what varieties are hidden," aiming to spark customer curiosity at the moment of ordering. The central idea revolves around "Inspector Coffee," a character inviting consumers to discover the available coffee varieties of Taresso.
The campaign spreads across three main touchpoints:
Order Counter Stand: Acts as a prompt during the decision-making moment.
Barista T-Shirts: Serve as a promotional reminder of the campaign.
Coffee Grinders: Highlight the coffee varieties and their country of origin.
Through this strategy, we not only boost demand but also educate consumers, strengthening the brand's presence at the point of sale.
