Enter the jungle.
Taresso’s exhibition booth for Horeca’26, at Metropolitan Expo was an immersive experience that brought visitors closer to the true origins of coffee, beginning the journey not with the cup, but with the coffee cherry itself. Inspired by the raw energy of the jungle, the concept unfolds as a sensory journey through cultivation and harvest, capturing the moment when coffee exists in its purest and most vibrant form. The hanging cherries that dominate the space serve as a central symbol of origin. They are not merely visual elements, but a reminder of the fruit behind the ritual.
Surrounding them, the dominant green color palette and organic forms create a dense, captivating setting that reflects the environment where coffee is cultivated, grown, and harvested with care. The eye cannot ignore the red tiger-patterned bench in the pavilion, a reference to Taresso’s packaging, which dominates the space. A bold visual statement that invites visitors to step off the beaten path, while learning about the origins of their favorite beverage.
