Crafting a new era
Vesta Foods is the result of a strategic collaboration between the meat companies "Floridis" and "Nasopoulos". Today, it leads the meat industry in Greece and entrusted us with the development of its brand world.
Developing the visual identity, we designed a logo that exudes confidence and trust, with both the typography and the symbol featuring clear forms and lines, in an approach that emphasizes the brand’s scale.
In terms of visual applications, we developed a cohesive design language composed of symbols and words, that strongly express the corporate values. As part of the verbal identity, we also developed a Greek tagline with a double meaning: "We stand firm in the meat industry " and " Benchmark in the meat industry".
The dominance of blue in the color palette refers to the corporate color of the two companies before their partnership, while pairing with an earthy beige adds uniqueness to the market and consistency to the brand narrative as it suggests the idea of meat’s origin.
