Voskwn Topoi Logo Design
For a new meat brand rooted in Greek livestock farming, the idea was to create an identity where provenance became more than a point of origin, but the brand's defining idea. Framing the landscape itself as the source of the brand's authenticity, we developed the name, Voskon Topoi (Greek for "Shepherds' Lands"), shaping a narrative placing origin at the center of its identity.
That thinking informed the logotype, which draws on two enduring symbols of Greek shepherding, the livestock bell and the shepherd's staff, distilling their forms into a contemporary brand mark that carries the memory of pastoral culture without relying on visual clichés. The identity expands into a coherent brand system where typography, graphics and imagery captured within the landscapes the brand originates, work together to reinforce the same idea, completing the narrative.
