By Aris is an independent handmade jewelry brand, drawing inspiration from geometric shapes and museum artifacts, based in New York City. The challenge for the design team was to move beyond the ordinary by reimagining the word 'By' in a distinctive and innovative way. So drawing from the geometric meander, we designed the 'By' to function independently as a brand symbol, while also reinforcing the verbal concept of 'Wearable Myths' that we developed.

Our branding approach exudes sophistication, complemented by the teal palette that dominates the jewelry packaging, evoking elegance and calmness. Both the design of the boxes and the restrained use of typography reflect the quiet confidence and meticulous craftsmanship that define the brand.